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As the equipment and teamwear supplier to Rugby and Cricket clubs, schools and organisations looks to the future and welcomes a new member to the business, Ram Sports managing director Tristan Aylward acknowledges the past few months haven’t been without their challenges.

 “In mid-March, as the country went into lockdown, our clubs and schools business literally disappeared overnight, but thankfully we saw a significant increase in orders from individuals looking to train at home.”

 With many clubs and schools now resuming their sporting activities and training sessions, Ram Sports have taken the opportunity to reinstate all members of staff who were previously furloughed.

 “It’s clearly going to be an interesting time ahead, and I’m absolutely thrilled to have Mike Pells joining as our new sales director,” says Tristan. “Mike comes with many years’ industry experience and I’m confident he’ll help steer the company through these uncertain waters.”

 Now more than ever, clubs, schools and organisations are looking to suppliers to provide excellent value and reliable service, and Ram is ideally positioned to fulfil these demands due to the quality of its Rugby and Cricket equipment and clothing, and its online and account manager sales channels that enable customers to access everything they need through one supplier.

 Mike Pells comments: “I’m delighted to be joining Ram at such an exciting time. Over recent years, the business has made some significant strides in terms of offering the very best products and increasing brand recognition in the industry, both in the UK and internationally. The team will be working hard in partnership with new and existing customers to get everyone fully engaged with sporting activities as soon as we can.”


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